A Rubric for a new kind of media.



To observe and consider new media, works of creativity and creation in a new dimension we need to think about how things are presented, what they want to represent and say with this new work. Or rater; a kind of remix of old presented in a new ecology, old travelers in new roads trying to find ways, means and meaning.

However to review this work at a critical level we must be permissive of what falls into the subjective and the objective. One can’t be considered without the other, and both have a valuable element to give the other. Categories of evaluation can be displayed, and even if more stablished and documented criteria exist for formal essays and papers, new media needs to have special consideration in order to deal with the especial environment being used.

We must consider categories that cover a group of values and elements at different stages of the work. We must remember that works of digital media have a certain temporality, the themselves represent a narrative to follow, a starting point to begin with and follow. Thus, my proposal for a rubric encompasses the following categories.: Intention, Delivery, Reception and Outcome. Representing both objective dimension and subjective dimensions.

The first two are objective dimensions:

Intention must deal with the thematic behind the work, what is the content that wants to be represented and presented. This is the part of the work that deals with the title, the content, the idea behind the work. This is the piece at a conceptual level and where we evaluate the work on the merits of the work itself.

Delivery is how the author puts the intention forward and how it is reachable by the Consumer. Delivery is where we evaluate and consider the technical ingenuity and prowess of the author. This is where we see the map and we try to follow along to see if it is an orderly affair, a controlled chaos or a bit of a mix of both. Here we can appreciate the resources used, the presentation of the work as well as the technical details.

The next two elements are subjective dimensions:

Reception deals with how the consumer receives the content, how they can interact and how much of it is understandable and how much requires either repetition of the exercise or further mental exercises to fully grasp. It deals with the impact of the media on the person, the dimensionalities of the consumer’s senses activated and challenged in order to move on to the next dimension of evaluation.

Outcome refers to the ultimate effect of the reader’s experience, the assumed and hopefully accurate, results on those interacting with the digital media creation and how that would make them think and reflex in any element of themselves.

It is true that some of these criteria depend on the better judgement of the evaluator and with a capacity to put themselves in several perspectives in order to evaluate a piece of work as something that will be consumed by both mainstream audience and experts (and anyone in between). However, for those creations based on creative works and more subjective themes it is important to accept and embrace the evaluator’s point of view by maintaining the criteria consistent soothers can come into a new work and try to see it under the same rubrics even if from a different perspective. In this case, even divergent opinions could carry truths and move forward a conversation that otherwise would be limited.

The final evaluation can be structured by using these as guidelines, moving from one to the other to not only represent the work, but to make a narrative of it trough the content, context, interactivity and result of it.

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